Product development for entrepreneurs and small companies
Product development that survives first contact with the market — focused on specification, feasibility and commercial logic.
The biggest cost of product development isn't development — it's developing the wrong product. We help ask the right questions earlier: who buys, at what price, what is the minimum needed for the first sale, and which specification can realistically reach those numbers.
Who this service is for
- Founders developing their first physical product.
- Companies adding a new product to an existing line.
- Founders with an idea and an early prototype but no structure for the next steps.
When to get in touch
- You have an idea and an early prototype and need a structured path to production.
- You are turning a hobby into a business and need real structure.
- Development has dragged on without clear metrics for 'done'.
How we work
- 01
Commercial thesis
Who buys, at what price, through what channel — before finalizing specification.
- 02
Specification
Technical spec with a clear must-have / nice-to-have line.
- 03
Prototype and validation
Iterative prototyping with feedback from the market.
- 04
Production preparation
Manufacturer-ready spec and the first commercial batch.
Concrete outcomes
- Commercial thesis and product positioning.
- Technical product specification.
- Prototype development plan with milestones.
- Manufacturer specification and prep for first commercial talks.
Related guides
Kada poduzetniku treba vanjski poslovni savjetnik?
Kada poslovanje preraste način rada koji ga je nekad držao na okupu — owner bottleneck, firefighting kultura, normalizacija kaosa i situacije u kojima vanjski pogled stvarno mijenja stvari.
Najčešći operativni problemi u malim poduzećima — i kako ih riješiti
Operativni kaos u maloj firmi nije znak loših ljudi nego prerastanja sustava. Vodič kroz simptome, uzroke i red koji se uvodi bez korporativne birokracije.
Questions clients ask
Let's develop a product with a future
The first conversation is about understanding the idea and current stage. No obligation.
Free initial conversationThe first conversation is informative and without obligation.