Market analysis for founders and small businesses
Market sizing, competition and trends — without 80-page reports nobody reads.
Market analysis that doesn't end up in a drawer does three things: quantifies the market, identifies who the real competition is, and shows where you have room. We skip generic industry reports and focus on data that directly drives decisions — prices, segmentation, channels and customer expectations.
What changes after we work together
- An 80-page report that doesn't support any concrete decision.
- Unclear competitors and pricing 'by feel'.
- Positioning that shifts week to week.
- Analysis focused on the decision it needs to support.
- A clear map of competitors, price tiers and opportunities.
- Positioning that can be defended in front of customer and team.
When this service makes sense
- Founders entering a new market or launching a new product.
- Owners repositioning offers or changing pricing strategy.
- Founders who need a market section for a business plan.
- You are considering entering a new geographic or product market.
- Competition is growing and you're unsure where it leaves you.
- You need a market section for a business plan or investor conversation.
From assumption to market conclusion
A good market analysis is not a pile of numbers — it is a path from assumptions to a recommendation. Each step answers one question that shapes the decision.
- 01
Market
Size, dynamics and core assumptions of the segment you operate in.
- 02
Customers
Who actually buys, what drives them and how much they are willing to pay.
- 03
Competition
Who already solves the same problem and how they are positioned.
- 04
Pricing
The realistic price range and margin the market actually supports.
- 05
Risks
What can go wrong and how much that scenario costs.
- 06
Recommendation
A clear conclusion: proceed, adjust, or stop — with reasoning.
How we work
Defining the question
We pin down which decision the analysis should support — preventing 'everything about the market' reports.
Data collection
A mix of public sources, industry reports, interviews and competitor analysis.
Synthesis
Findings condensed into actionable conclusions with recommendations.
Defining the question
We pin down which decision the analysis should support — preventing 'everything about the market' reports.
Data collection
A mix of public sources, industry reports, interviews and competitor analysis.
Synthesis
Findings condensed into actionable conclusions with recommendations.
Concrete outcomes
- Concise report (10–25 pages) with key findings.
- Market segmentation and sizing.
- Competitor overview with positioning and pricing.
- Recommendations for next steps.
Market analysis
- 01Market size
- 02Customer segmentation
- 03Competitor overview
- 04Price positioning
- 05Sales channels
- 06Decision recommendations
Let's frame the question your analysis should answer
The first conversation defines scope together. No obligation.
The first conversation is informative and without obligation.
Questions clients most often ask before we start working together.